Connecting the head and heart

The Lion's Share

Announcing The Lion’s Share. Founded by Chris Nelius and Rob Galluzzo with FINCH and UNDP and founding partner Mars Incorporated, it is an initiative aimed at transforming the lives of animals across the world by asking advertisers to contribute a percentage of their media spend to conservation and animal welfare projects. 

We’re very proud to have developed the strategic platform and brand identity for The Lions Share closely with the FINCH team and UNDP and working closely with Clemenger BBDO Melbourne and Nielsen .

Animation Conlan Normington
Web development John Fry / Sixheads


Full case study coming soon


The Lions Share - Sir David Attenborough - Introduction Film